This summer Axios Hosted Women’s Sports House During Cannes Lions Festival of Creativity and Manakin Fleurs Team was pleased to be a part of this significant event.
Axios partnered with Deep Blue Sports + Entertainment to present the Women’s Sports House at the 2024 Cannes Lions Festival of Creativity, that took place in Mougins, France. This three-day event featured live programming focused on the future of women’s sports, highlighting key voices and discussions on the business aspects of the sector.
The Women’s Sports House is the second event in the “TN50: The Business of Women’s Sports” series, following a successful Spring Summit that convened leaders in sports, advertising, and media.
The programming included a variety of panels and discussions with notable figures such as NCAA champions, media executives, and sports leaders. Topics ranged from the entrepreneurial spirit of young athletes to mental health in sports, the rise of women’s leagues, and innovative business models. The event aimed to further elevate the conversation around women’s sports, celebrating their growth and potential.
To enhance the ambiance, Manakin Fleurs was invited to decorate the venue with bespoke flowers and plants. On the first two days, the color palette featured white and blue, reflecting the sponsoring brand’s colors. The final day culminated in a stunning dinner adorned with vibrant sunny yellow flowers, creating a warm and inviting atmosphere.
